Juniper Tree Healing

A solitary tree growing on rocky cliffs overlooking the ocean, with a clear sky in the background.

The Brand

Why a juniper tree?

A Juniper, with its resilient and evergreen nature, is a symbol of strength and enduring support. The tree's deep roots, coupled with its welcoming presence, evoke feelings of security and create a comforting atmosphere - a crucial element for giving individuals the support and safety they need to get through a challenging time. 

Two hands reaching upwards towards the sky, with a backdrop of clouds and trees.

What is the purpose?

During this process I wanted to focus on the element of the juniper tree itself. As a therapist, your occupational goal is to provide unwavering support for those going through difficult times. That meant that the brand needed to convey a sense of security and trustworthiness. 

The logo

Thought Process

Since the juniper tree is the center piece behind the brand, it only made sense to incorporate it into one of the designs. The logo speaks to the qualities of the juniper tree while keeping a calm, easy to read typeface for both. I chose to simplify the alternate logo for easy readability and simplicity for stationary.

Blank white page.

Main Logo - Version 1

Black background with white logo featuring a stylized tree within a circle and the words 'Juniper Tree Healing' beneath it.

Main Logo - Version 2

The image is completely blank with a white background and no visible objects or details.
A white, stylized tree with multiple branches and leaves inside a white circle on a black background.

Icon Variations

Logo with the text 'Juniper Tree Healing' in white on a black background.

Alternate Logo

Logo with stylized tree inside a circle, accompanied by the text 'Juniper Tree Healing' and the tagline 'Rediscover Your Roots'.

Main Logo - Tagline

Black and white logo for Juniper Tree Healing with a stylized juniper tree above the text. The slogan "Rediscover Your Roots" is below.

Alternate Logo - Tagline

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typography

~ typography

Sample text demonstrating different font styles, sizes, and characters including uppercase, lowercase, numbers, and symbols.

Primary: All round gothic

The All Round Gothic typeface was chosen as a complimentary element for the brand’s identity. It’s clean and a modern aesthetic bringing a sense of contemporary clarity to the communication of the brand. It is simple, yet versatile in many ways, making it a great option for a variety of applications.

Sample of various fonts and typefaces showing uppercase and lowercase letters, numbers, and special characters.

secondary: festina lente

Festina Lente became the secondary font for this brand because of its sophistication and approachability. It is an elegant serif font, aligning seamlessly with the brand’s core values. This typeface reflects the enduring nature of a juniper tree and contributes to the overall identity of the brand.